Doing what you love is one thing. Running a business around it? That’s a whole other adventure.

Good Business is for founders, solopreneurs, and small business owners who are awesome at their craft and want to build something thriving around it.

Growth, customers, relationships, the occasional paperwork nightmare. The good, the messy, and everything in between.

Who’s behind this?

I am Prashi. After 15+ years working on growth, including leading growth at Instagram, I am now building simplifiedQ. Bootstrapped, initially solo - now a super lean crew, and scrappy by necessity.

Along the way, I’ve spoken with 250+ business owners and discovered that knowing a thing or two about growth doesn’t mean you have figured out running a small business.

Not even close. Ugh.

So I am sharing what I am learning, what I have seen work, and occasionally what I wish I had known sooner.

Why subscribe?

Practical ideas, real stories, and perspectives you won’t find in another recycled list of 10 ways to grow your business.

And occasionally, useful stuff you can steal: cheat sheets, frameworks, and tools that have helped me along the way.

It’s free. I write roughly every couple of weeks, and everything lands in your inbox.

No AI slop. Done is better than perfect. Unfortunately, I also spend an unreasonable amount of time making sure what I publish actually sounds like a human with a functioning brain.

If you are building a business around what you do best, you are in good company.

Welcome to Good Business.

Brought to you by simplifiedQ - we are building a better way for independent businesses to grow.